Hi, I'm Bonnie Boots, publisher of The Internet Wizards Magazine. Thank you for visiting here and exploring the world of product creation and marketing. You can read my story on the About page and register for a free 1-year subscription to my magazine!How Britney Spears, Angelina Jolie and Jessica Sierra increase YOUR odds of business success
Published February 4th, 2008 in ArticlesHas Britney Spears had a complete mental breakdown? Does Angelina Jolie have a baby bump? Will Dr. Drew and Dr. Phil battle to the death in a cage match to see who gets to rehabilitate American Idol train wreck Jessica Sierra? The whole world is waiting to see…and this greatly increases your chance for success.
No matter what you’re doing to make money online, whether it’s making and marketing your own products, engaging in affiliate sales or selling ad space on blogs, you should stop and give a salute to Britney Spears, Angelina Jolie, Jessica Sierra and all their dysfunctional brothers and sisters in Celebrity Land.
By being outrageous, these paparazzi-plagued drama queens are keeping millions of people glued to their TV’s and text messages, waiting for the latest updates. While these vast audiences let the hours of their lives tick away in trivial pursuit of celebrity gossip, people like YOU, who are actively engaged in building their own business, have the field to themselves.
If you are a person who takes action, who creates books or painting or music, who designs software or websites or clothing, or indeed makes or does practically anything, your odds of success are greatly enhanced by this fact– the vast majority of people are not doers. They are consumers.
When you’re in business, a portion of your attention must always be focused on your competitors. That narrow focus can easily create the illusion that you’re facing a whole world of competition. But in the whole world, with its billions and billions of people, only a small percentage are your rivals. All the rest–those using their time and energy only to consume videos, games, books and everything else created by doers—are your market. God bless Britney, Angelina and Jessica for keeping ‘em glued to their seats so we can dance rings around them!
Posted by Bonnie Boots, publisher of The Internet Wizards Magazine for people who want to make their own products and market on the internet. Get a free 1-year subscription by registering on the home page at http://www.theinternetwizards.com
10 Responses to “How Britney Spears, Angelina Jolie and Jessica Sierra increase YOUR odds of business success”
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Aaah, Bonnie. I thought you were going to tell us we could use their videos with Affiliate Video Wizard to get loads of traffic!
It’s true what you said. We all seem to be obsessed with the competition and forget that there are billions of people out there waiting to be sold something.
I was doing a product on video marketing and thought about abandoning it because there are so many more experienced experts out there with big budgets and lists. But then I thought that they are only reaching a fraction of the market and there is room for one (or a hundred) more product creators.
Martin
Wow! Now this is insight I can use! Recently another marketer used Britney in a headline something like “How a Mother of Two got 160,000 hits on You Tube” just when her last video came out. She increases traffic, and as others have said the “sheep” will follow.
Some might say using celebrity names to pull traffic is blackhat tactics, but I disagree. Using it to direct people to legitimate products that improve lives and incomes is a fantastic way to turn a fascination into a real return on investment. What do you think, Bonnie!?!
Thanks for the inspirational post here!
Bonnie Crammer (have you noticed the most intelligent women seem to be named Bonnie?) asks if I think using celebrity names in a post is a “black hat” technique. No, Bonnie, it’s more of a “Red Hat” technique. ( http://www.redhatsociety.com/ ) , i.e. the sort of thing one writes after coming home to a wide-open internet connection with one too many lunch cocktails under the belt. And what was the major topic of conversation at that luncheon? Britney Spear’s latest breakdown, Angelina Jolie’s maybe-baby bump, and hometown girl (Tampa,FL) Jessica Sierra’s televised stint in rehab.
This is what active, intelligent women are talking about. This is also what couch-potato morons are talking about. People of every class, color and creed seem obsessed with celebrity news, and addressing that fascination in any fashion or format is not “black hat.” It is social commentary.In search engine terms, social commentary = actual content. And real, relevant content, as Google keeps telling us, is the best SEO technique of all.
Posted by Bonnie Boots, publisher of The Internet Wizards Magazine for people who want to make their own products and market on the internet. Get a free 1-year subscription by registering on the home page at http://www.theinternetwizards.com