You Can Create A Holiday To Promote Your Special Interest
February 3, 2010 by Bonnie Boots
Filed under Promote Yourself
Did you know it’s possible to create your own holiday? Chase’s Calendar of Events allows anyone to submit any existing special event, as well as special day, week and month.
Note that your submission must be an existing event, not a theoretical one. But it doesn’t take much to create an event. Name it. Announce yourself as the sponsor. (That means you’re responsible for renewal information about your yearly event.) Then declare your event by sending out press releases and posting it on your site.
Of course, Chase’s doesn’t accept every submission. They look for “appropriate events,” They do not, for example, accept birthdays or other self-aggrandizing events.
You’re more likely to have your event accepted by Chase’s if it applies to or would have importance for many people.
Declaring your own special day and having it accepted by Chase’s is a great way to bring attention and importance to your particular cause. As a side benefit, of course, it also brings attention to you, the sponsor, and traffic to your site.
Getting listed in Chase’s can be like winning the public relations lottery!
Chase’s Calendar Of Events, of course, is the book used by every newspaper, magazine and calendar publisher. Anytime you see a list like “Today’s Events: National Pie Month, Fire Prevention Week, Pain Awareness Day, that list was compiled from Chase’s Events Calendar.
As a newspaper columnist, I always had a copy of Chase’s Calendar Of Events on my desk. Looking up events is an easy way to spin a story idea, especially when you need 200 words to fill a small space just minutes before print deadline. So keep in mind that you never know where your special day or event will be noticed. It could be reported around the world!
The deadline to submit an event to Chase’s Calendar of Events is April 15th. Events submitted and accepted by April 15, 2010 will be published in the 2011 edition. You can see full details by clicking here to visit Chase’s Calendar of Events.
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Bonnie Boots publishes The Internet Wizards Blog and The Internet Wizards Magazine for self-employed people that want to sue the magic of the internet to build their business and boost their profits. If you want internet marketing made understandable without all the hype and hard sell, you’ll want to add your name and email to the subscribe form in the upper right corner
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Wow, Bonnie, I thought I was the only one who had created a holiday! Thanks for showing me I am wrong….my holiday is called HanuThanksMas (c) and we have had two yearly observances so far, mostly involving friends gathered around the banquet table. It comprises the best of some important (to me) holidays, and eschews the commercial aspects of all of them.
NOW…on to Chase’s register!
Tom (and Ruby the macaw)
Tom, Chase’s doesn’t register strictly personal holidays. You’ll have to come up with something that has wider impact , like “Share A Popsicle With A Parrot Week.”