Don’t Let Sound Effects Scare Away Your Web Visitors

It was late at night, cold and quiet. I was in bed, cuddled up to a warm laptop. My husband and the cat were both cuddled up next to me, snoring not quite in tandem.
I was clicking on my keyboard ever so quietly, checking my email one last time before I joined them [...]

Taking Your First Steps In Product Creation

Creating your own product, especially a digital product, can be one of the best ways of using resources you already have within your business. But if you’ve never done it before, the very idea of product creation can be intimidating.
Just thinking about creating a new product raises so many questions. What kind of product could [...]

Read The Hunter-Gatherer Issue Of The Internet Wizards Magazine

Marketing your small business may be a serious topic, but that doesn’t mean we can’t have a little fun with it. In the February, 2010 issue of The Internet Wizards Magazine, I’m going all prehistoric on you with three articles dedicated to your inner Hunter-Gatherer with:
Are You A Hunter Or A Gatherer? …Trace your ancestry [...]

You Can Create A Holiday To Promote Your Special Interest

Did you know it’s possible to create your own holiday? Chase’s Calendar of Events allows anyone to submit any existing special event, as well as special day, week and month.
Note that your submission must be an existing event, not a theoretical one. But it doesn’t take much to create an event. Name it. Announce yourself [...]

Einstein’s Too Smart To Be On Twitter

ALL the experts are on Twitter, right? So you have to be, too, right? Wrong on both counts.
Last week I was considering attending a trade seminar for owners of digital publishing businesses, in particular because Corey Perlman will be one of the speakers. Perlman is well known for his book eBoot Camp: Proven Internet Marketing Techniques [...]

Make Free Puzzles To Keep Visitors Active On Your Site

I love any tool that encourages creativity. That’s why I’m a fan of the FREE puzzlemaker available at Discovery Education.
Discovery Education is a site offering resources that help bring a classroom to life. But some of their resources, like the online Puzzlemaker, are just as well suited to bringing your blog or web site to [...]

Ths Is What Happens When Florida Freezes!

I live in Florida, a state known the world over as the land of sun and fun, and the Chamber of Commerce would like you to think it’s always so. But not this year! The cold snap that caught up most of the United States in the first part of January did not spare the [...]

Creativity And Product Creation: If You’re Inspired To Make It, There’s A Market For It.

 
It’s boilerplate advice in internet marketing to say that there are three steps to product creation: find a market, find a common problem in that target market, create a product that offers a solution to that problem. Bingo. Boffo sales.

That’s fine advice, as far as it goes. But it doesn’t go far enough for [...]

Tap Into Trends To Create High-Profit Products That Appeal To Eager Buyers

 
Can you imagine jumping out of bed in the morning because you can’t wait to get to work?

Can you imagine people eagerly paying you for products you had fun creating?

 If you want the kind of exciting work I do, you need my book, Tapping Into Trends To Create An Endless Stream Of High-Profit Products. In [...]

Success Depends On Finding The Best Price For Your Digital Product

 

 
Finding the best price for your digital product is essential for your success!
All the hard work you’ve put in will be wasted if you don’t get this right. Price it too high and people won’t buy. Price it too low and you may wind up making lots of sales…but miss out on huge amounts of [...]

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