Creativity And Product Creation: If You’re Inspired To Make It, There’s A Market For It.

 
It’s boilerplate advice in internet marketing to say that there are three steps to product creation: find a market, find a common problem in that target market, create a product that offers a solution to that problem. Bingo. Boffo sales.

That’s fine advice, as far as it goes. But it doesn’t go far enough for [...]

Make Stuff That Has Real Value

I subscribe to dozens of internet marketing newsletters and skim-read a couple each day, just to see the tactics used in that type of marketing. 
I’m always saddened by how many of them are trying to sell the dream that you can make millions by making crap. They often advise people to create digital products [...]

What Is A Product?

Sometimes the questions I get from my subscribers just make me slap my head and say "Doh!" Like this email I received from Kati which said, in part, "I WANT to be an internet wizard…but I don’t even know what a PRODUCT is!!""
"I know you can’t believe that….I always hear "Squidooo your product…do a [...]