It’s boilerplate advice in internet marketing to say that there are three steps to product creation: find a market, find a common problem in that target market, create a product that offers a solution to that problem. Bingo. Boffo sales.

That’s fine advice, as far as it goes. But it doesn’t go far enough for people who are bubbling over with creativity. That advice is far too passive for creative people. And dare I say, it borders on boring.

Creative people aren’t good at linear, connect the dots thinking. Creative people are driven by inspiration and imagination. When a new idea possesses them, they feel compelled t to engage in the act of creation. So they write or paint or photograph or video and –gasp!—they do it all without doing their market research first.

That’s O.K. Because the fact is, the world needs creative people to see things in fresh ways and to create things for the sheer joy of creation.

Those creations, made joyfully, playfully, go out into the world and inspire us to dig deeper, reach higher inside ourselves. They remind us that laughing, singing, dancing and feeling deeply are much more important to our sense of aliveness than making the car payment or carrying the newest cell phone.

Products created after careful research have a place in the market. But only a place. There is a great deal of room left over for products created out of inspiration.

“The market” is multifaceted, nearly unlimited and truly insatiable. I can say, with some certainty, that if you are inspired to make it, there’s a market for it somewhere. Case in point—two recent publications aimed at a market termed “bizarro genre literature.”

The first is Shatnerquake by Jeff Burk, whose vision is a world populated by every character William Shatner ever played in movies and TV comes to life and tried to kill the actor.

The second is Pride And Prejudice And Zombies by Seth-Grahame Smith, in which Jane Austin’s feisty character Elizabeth Bennet stalks zombies while flirting with the arrogant Mr. Darcy.

Bizzaro literature, indeed! People don’t write books like this after careful market research. They write books like this because a wild idea grabs them by the throat, forcing them to skip breakfast and dinner so they’ll have more time to write.

And after they have written, they go looking for people somewhere that will want what they have created. They go looking, in marketing lingo, for a “target market.” And because the internet has connected us all, they can, if they’re industrious, find it.

So consider the advice of internet marketers who know that doing some research first is a good way to approach product creation. But don’t let it deter you from following your own imagination. Because out on the internet, there truly is a market for whatever you’re inspired to make.

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Bonnie Boots publishes The Internet Wizards Magazine for people that want to be more creative, make their own products and market on the internet. Join her by typing your email address into the magic box in the upper right corner and –POOF!–you’ll be on her mailing list! Related article by Bonnie Boots: Shatnerquake–Proof Positive That On The Internet, You Can Sell Anything Now, of course, you’re dying to read those books! Click the covers to see them at Amazon…. Shatnerquake Pride and Prejudice and Zombies: The Classic Regency Romance – Now with Ultraviolent Zombie Mayhem!

Here’s some fun from Archie McFee, the wackiest toy store in the world. They have both Jane Austin and Flesh-eating Zombie action figures Imagine the fun of reading the book AND acting it out with your own set of action figures. Soon, everyone will be inviting you to entertain at parties! See the Glow-in-the-dark Flesh Eating Zombies Play Set here and see the Jane Austin action Figure here. If you want to spread your creative wings and make stuff to market on the web, my book, "Tapping Into Trends To Create An Endless Stream Of High-Profit Products" will inspire you to be your most creative, successful  self by showing you just some of the many ways I use the internet to make creative cash.

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